Adding video to your marketing mix may seem daunting (without the right partner, that is). On your own, it may seem as if the only way to entice your customers with new video content is to fly in an expensive production team and blow your budget on a few measly clips.

But video today is far broader in style and substance than traditional commercials and features. And, as the statistics shared below demonstrate, it’s well worth your time to learn what they are and how you can add them to your business’s marketing campaigns.

 

Video Adoption at All-Time High

According to statistics compiled by Biteable, “78% of people watch online videos every week, and 55% view online videos every day.” Further, their research found that, “In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content.”

Simply put, your customers are watching video – and they’re watching a lot of it. If you want to reach them where they’re already consuming content, video is the way to go.

 

Video Drives Results

Given the engagement statistics above, it should come as no surprise that video has been proven especially effective for marketing. In fact, Optinmonster found that:

  • Video marketers get 66% more qualified leads per year.
  • Video marketers achieve a 54% increase in brand awareness.

It’s easy to see why when you consider that research shared by Hubspot found that, “Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. Similarly, as reported on Forbes, “Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.”

The explanation is simple: video engages more of our senses than reading text alone, making it more likely to be retained. We’re naturally drawn to imagery and movement, making video a natural choice for marketers.

 

Video is Everywhere

Finally, if you still aren’t sure whether or not video is right for you, consider the following statistic, posted on the ImpactBND webste: “Cisco has projected that more than 80% of all Internet traffic will be video by 2021.”

Think about that for a second. In just over two years, some researchers believe that the bulk of our web interactions will occur via video channels. If you aren’t already engaging in video, it’s time to start. Get ahead now to stay ahead of these expected trends.

 

How to Get Started with Video

If you’re ready to pull the trigger on video, Windsorborn can help. But we recommend asking yourself a few key questions before embarking on a new video campaign:

  • What’s my budget? Video solutions exist at all budget points. But it’s worth asking yourself what you can really afford to put towards video before you begin conversations with any potential creative partners.
  • What kinds of video will work best for me? Your video provider should be able to help with this question, but put some time into it yourself in advance. Think about your video needs in terms of your business model, your product or service, your customers and your industry. If you’re an ecommerce seller, for example, a natural first step is product description videos. SaaS sellers would be wise to consider both lead generation and customer onboarding videos.
  • Do I have an established brand identity? Every piece of content you create – video or otherwise – should reflect your brand’s identity and positioning. If you haven’t yet established one for your company, consider taking this step before investing too heavily in video.
  • How will I deploy my videos? Where will your new video content live? Will you post it to your company’s website? It’s social channels? An employee intranet? Having a plan not just for content production but for distribution as well will ensure you get the greatest possible value out of your video.
  • What’s my video timeline? Videos require longer production times than blog posts or graphic content. Therefore, the time to begin planning a video project isn’t the week before you expect to use it. Planning a few months in advance will increase your odds of a successful video campaign.

 

Are you investing in video marketing? If so, what steps are you taking to take advantage of this powerful channel? Get in touch at studio@windsorborn.com

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