Your website’s a place to show off your products and services in the nicest, shiniest way, right?

Wrong.

It should be so much more than that.

If your site isn’t helping drive your business forward and accelerate growth, it’s little more than a glossy digital magazine.

Follow these steps to transform your site from a brochure to a high-performance marketing tool:

 

1. Add promo modules

Promotional modules should be added in prominent positions on your website — such as above the fold on your homepage — to direct visitors toward your key offers. If you’re running a free trial, a limited-time sale, or a multi-buy discount, you want people to know about it.

 

2. Build a resource section

Want to grow your audience and position your brand as an expert voice? Build a resource section full of valuable content that users can read and share. Ask for an email address in return for access to a downloadable guide, and use this to build a marketing list to target via social and email campaigns.

 

3. Incorporate CTAs on every page

Every page on your site should have a purpose. If it doesn’t, why does it exist? Incorporate calls-to-action (CTAs) on every page to drive users to complete the desired action — whether that’s signing up for your newsletter, downloading an ebook, or browsing your sale rack.

 

4. Add chatbots to drive sales

Chatbots increase sales by an average of 67% and are the starting point for 26% of all purchases. Customers love them because they’re always on hand to answer questions and resolve problems. If you don’t have them, you’re potentially missing out on sales.

 

5. Use heat-mapping to improve UX

Heat-mapping software allows you to identify strengths and weaknesses in your user experience (UX). By demonstrating where users are clicking and scrolling, you can find a range of insights, such as:

  • Which of your CTAs are most (and least) effective
  • How much of your content users are reading
  • Areas of your site that are harder to use on certain devices

 

6. Reassure users with trust signals

Unless you’re a household name, you’ll have to work hard to prove that people can trust you. To do this, add visible trust signals to your site, including:

  • Client testimonials and case studies
  • Customer reviews
  • Customer brand logos
  • Payment assurance certifications
  • Accreditations
  • Social shares
  • Contact details

 

These are just some of the strategies you should be implementing to get the most out of your website. For more tips, contact the experts at Windsorborn today and find out how we can help you reach your goals.

 

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