Think you want to generate more traffic to your website?
Trust us, you don’t.
What you really want is to bring in more qualified traffic.
If that means actually reducing your visitor numbers in real terms, so be it. We’ll choose 500 qualified visitors over 5,000 unqualified ones any day of the week.
Now here’s how to do it:
1. Target the right keywords (not the highest-volume terms)
Each important page on your site — from the homepage to your service and category pages — should be targeting a different keyword. Rather than chasing terms with the highest volumes, target lower-volume keywords with greater buying intent. They typically include:
- Brand names
- Product names
- Words like “buy”, “discount”, “cheapest”, “coupon”, etc.
2. Target longer-tail terms through content marketing
Create informational content aimed at specific audiences by incorporating longer-tail keywords. Say you’re an insurance provider selling a broad range of insurance products; you can target a more niche demographic with content like:
- Tips to picking the right over-60s travel insurance policy
- How to compare car insurance policies for young drivers
- The ultimate guide to cat insurance for indoor cats
3. Bid on high-value keywords via PPC
Don’t just rely on qualified traffic to find you organically — go out and grab it with PPC. Use Google Ads to target those same high-intent terms we mentioned in point one. With a two-pronged approach, you’ve got a better chance of winning the click.
4. Launch social media ads
Choose the social platform that best fits your audience. If you’re a B2B brand, LinkedIn is almost certainly your best bet; for B2C, the choice is much larger. Run ads that direct the people you want to reach back to dedicated landing pages on your site.
5. Start an affiliate programme
Word of mouth is the most powerful form of advertising, so launch an affiliate programme that incentivises people to spread the word about your products via their personal channel (most likely their YouTube channel or blog).
6. Work with (the right) influencers
Working with influencers can help you build brand awareness. But if you want to see something more tangible — qualified traffic arriving on your site — you need to team up with the right influencers. Free tools like HypeAuditor and Upfluence help you find the most relevant influencers with the most engaged followings.
If you need more advice on getting qualified leads to your site, chat to us today about how we can help you reach your goals.