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Prove Your Content ROI: 3 Models for Measuring Content Attribution

Peter Drucker famously wrote that, “What gets measured, gets managed.” Return on investment (ROI) has long been the gold standard for measuring marketing campaign success, as tracking this particular ratio shows marketers how to better manage their efforts in order to produce better results. But while some forms of marketing and advertising, like PPC, lend […]

The Art of Listening

Stop me if this sounds familiar… You’re sitting in a meeting, discussing your latest creative campaign with your marketing agency. You have some helpful feedback to share about the direction you’d like to take, only… you can’t get a word in edgewise. Your account rep seems to loves the sound of their voice so much […]

4 Questions That’ll Lead You to Great Content Ideas

Aussie businesses are doubling down on audience growth. As reported in the Content Marketing Institute’s Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends report, “85% of Australian respondents agree that their organisation is focused on building an audience versus 69% last year.” But if you’re investing in content creation in order to build that […]

Is Your Brand Ready for a Refresh? How to Drive Rapid Growth by Rebranding

Brands have a shelf life. That may be difficult to hear for business owners who have poured their hearts and souls into their current branding, but the reality is that, on average, organisations update their brand identity once every 7-10 years. Take a look at how Pepsi’s logo has evolved from its 1902 iteration… …to […]

The Digital Marketing Trends That are Shaping 2019 So Far

We’re nearly two months into the new year, and here at Windsorborn, we’re starting to see trends shape up that we expect will impact the rest of 2019. Check out our round-up below as you finalise your digital strategy for the rest of the year to come: Content continues to play a big role… In […]

7 Statistics that Prove the Power of Video Marketing

Adding video to your marketing mix may seem daunting (without the right partner, that is). On your own, it may seem as if the only way to entice your customers with new video content is to fly in an expensive production team and blow your budget on a few measly clips. But video today is […]

Balancing SEO and SEM: A Game Plan for Small Businesses

Running a small business can feel a lot like trying to juggle chainsaws. Between trying to handle customer service, accounting, product development and all the other responsibilities associated with company ownership, the risk of letting just one priority drop can seem disastrous. Unfortunately, despite all this hustling, too many small business owners let another critical […]

How to Create Better Content by Understanding Search Intent

SEO used to be black and white. All it took to rank well in the organic search results was selecting a keyword, putting in the right places – the right number of times – on your site, and sitting back to watch your traffic roll in. Of course SEO is more complicated these days, thanks […]

Is Data Killing Creativity?

As a marketer, data drives nearly all of the decisions I make. I use data to tell me which version of a web page is likely to drive more visits, more engagements and more conversions. I use data to determine when the best times are to post to my company’s social media pages and to […]

4 Common Mistakes Companies Made When Targeting Chinese Consumers

China is now offering a lot of opportunity for worldwide businesses, but marketing to Chinese consumers isn’t as easy as most businesses think it is. Just showing up with your product in hand isn’t going to be the miracle solution your business is looking for. But if approaching with a well thought out strategy and […]

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