Blog — Windsorborn


AI and the Future of Customer Service

The Fourth Industrial Revolution is upon us and has brought industry-shaking tools like Artificial Intelligence (AI) within reach of everyone. Research performed by Gartner suggests that 25% of customer service operations will use some version of virtual customer service in 2020 — that’s over a 23% increase since 2017. Since AI moved center stage, people […]

How to Build an Unshakeable Brand

When you hear the word “branding,” you may envision a beautiful website or a sleek logo. And while these are undoubtedly important, there’s more to consider when building an unshakeable brand that will withstand the test of time and competition. It’s no secret that great branding—or rebranding—can help promote customer loyalty, increase your credibility, and […]

Everything You Need to Know About WeChat

Chances are you’ve already heard of WeChat—if you haven’t, you’re missing out on an immensely valuable app. WeChat was founded in 2011 by Tencent, a Chinese tech company, and is China’s most popular messaging app with a monthly user base of over 1 billion people. WeChat includes a mix of features from similar apps like […]

Why You Should Think About Your Employee Value Proposition Right Now

Today’s job market has largely shifted from an employer’s market to one that is competitive for companies and job seekers alike. As such, it’s increasingly important for companies to entice job seekers if they hope to attract and hold onto top talent in their field. The job hunt is a two-way street, and as much […]

From Customer Service to Customer Journey: How Experience is Key to Loyalty

Experience is everything. That’s what we believe at Windsorborn. And when it comes to creating brand loyalty, it’s the Customer Experience piece of the puzzle that’s truly everything.  Successful brands are those that not only attract new customers, but that also manage to retain loyal customers. Brand loyalty is key for long-term growth and a […]

Prove Your Content ROI: 3 Models for Measuring Content Attribution

Peter Drucker famously wrote that, “What gets measured, gets managed.” Return on investment (ROI) has long been the gold standard for measuring marketing campaign success, as tracking this particular ratio shows marketers how to better manage their efforts in order to produce better results. But while some forms of marketing and advertising, like PPC, lend […]

The Art of Listening

Stop me if this sounds familiar… You’re sitting in a meeting, discussing your latest creative campaign with your marketing agency. You have some helpful feedback to share about the direction you’d like to take, only… you can’t get a word in edgewise. Your account rep seems to loves the sound of their voice so much […]

4 Questions That’ll Lead You to Great Content Ideas

Aussie businesses are doubling down on audience growth. As reported in the Content Marketing Institute’s Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends report, “85% of Australian respondents agree that their organisation is focused on building an audience versus 69% last year.” But if you’re investing in content creation in order to build that […]

Is Your Brand Ready for a Refresh? How to Drive Rapid Growth by Rebranding

Brands have a shelf life. That may be difficult to hear for business owners who have poured their hearts and souls into their current branding, but the reality is that, on average, organisations update their brand identity once every 7-10 years. Take a look at how Pepsi’s logo has evolved from its 1902 iteration… …to […]

The Digital Marketing Trends That are Shaping 2019 So Far

We’re nearly two months into the new year, and here at Windsorborn, we’re starting to see trends shape up that we expect will impact the rest of 2019. Check out our round-up below as you finalise your digital strategy for the rest of the year to come: Content continues to play a big role… In […]

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