Derwent Brand: Influencer Case Study -- Windsorborn
BrandPerformance

Derwent

Influencer campaign.

Brief
Derwent is one of the world’s favourite brands of pencils and other art materials.

In Australia, they had a strong base of engaged followers on Facebook, but were missing out on the number one social media channel for artists of all types: Instagram. With no Instagram page and no hashtag following, we were tasked with building their Instagram presence from scratch and attracting a loyal audience, whilst also building engagement on Facebook.

Brand
Copywriting
Illustration

Digital
UX
UI
Development
Data Management

+97.97% spike of engagement rates. Continued increase of engagement rates of 3 – 4% MoM. Constantly low CPC under $0.04.

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