Destination Wollongong Branding Case Study -- Windsorborn
Brand

Destination Wollongong

Travel Less. Do More.

Brief
Wollongong, located 90km from Sydney, is the third largest city in NSW. and has changed dramatically over the last ten years. After five years of using a similar visitor guide design, Destination Wollongong decided it was time to develop a fresh and modern design that reflected the city’s exciting and dramatic changes of the past decade and its surrounding tourist  attractions. As part of the brief, the Windsorborn team was challenged to sell advertising space to businesses in the Illawarra region.

Solution
We started by repositioning Wollongong as a place where you can ‘Travel less. Do more’, highlighting the city’s convenient location close to multiple tourist attractions. Why spend your entire holiday on the road?  Our team of designers transformed the existing visitor guide with a modern, fresh look with cues reflecting innovation and the natural environment.

Brand
Copywriting
Illustration
Graphic Design

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