Homes of possibility.
Forsight is a for-purpose organisation supporting adults with sensory and additional disabilities to achieve their goals and live their best lives. Founded in 1978, Forsight had always relied on government funding to survive and be able to provide this their much needed service. This was until the rise of the NDIS. Albeit a fantastic initiative for the disabled, the NDIS has also forced Forsight into a competitive market, where they have to attract clients. This means a new and necessary focus on brand and marketing.
The brand was dated and generally a bit ‘dusty’. We developed a solid brand strategy focused on the home being the core foundation of a good life. And for those in need, a good home can lead to endless possibilities and opportunities, The line ‘Homes of Possibility’ came from this thought and on this base we then developed everything for them, including a logo, print collateral, a new website, vehicle designs, office designs, uniforms, posters, CGIs and everything in between.