At Icon, care is more than just a word.
Icon Group is Australia’s largest dedicated cancer care provider with a growing reach into New Zealand and Asia. The Group is built on a strong but simple vision – to deliver the best cancer care possible, to as many people as possible, as close to home as possible. Icon Group provides day oncology, haematology and radiation oncology.
Icon Group’s growth strategy has been to grow by acquisition and has subsequently had different websites for each of the offerings. As part of a global rebrand of the Icon Cancer Centers, Icon Group were looking to streamline their offerings under one holistic website.
The core website objective, was to create a versatile, useful website that ensures a targeted user experience for the audience, by providing the information they are seeking quickly, easily, and responsively. All with a more personal touch.
We started by carrying out a series of interviews with key stakeholders, patients and families of patients, so we could really understand the needs and requirements for the website. This provided the strategy and findings for the user experience design phase. A simple user experience and intuitive dynamic search functionality helps to provide a more patient-focused experience. By using the search, the audience discovers only the information that is relevant to them. A clean and professional user interface design helps to accurately represent the Icon Cancer Centre brand as a modern, caring and progressive brand.