Experts in retail.
Maddens Corner is a start-up retail property development specialist. They were looking to launch their new brand in a way that would position them as ‘punching-above-their-weight’ in a competitive industry. There was a beautiful back-story behind the brand name which gave us the perfect springboard for our work.
Maddens Corner is the original name of the Charing Cross suburb in the Eastern Suburbs of Sydney. The plan was for this to be the main retail precinct in the area, but plans changed over time and Bondi Junction was formed. Maddens Corner / Charing Cross is also where the founder of the business is from and where his family has lived for many years. We created a brand identity and website that tells this story and positions Maddens Corner as an expert in its industry.