Unilever - Jif Cream Campaign Case Study - Windsorborn
BrandDigital

Unilever – Jif

End BBQ Neglect

Brief
Unilever were looking to increase sales of Jif Cream amongst a younger demographic. This was after a 19-year marketing and advertising hiatus, so it needed something bold and fresh that would cut through with the new audience.

Solution
Working with creatives Paul Bruce, Angus Loxton and Fiona McLeod, we developed an integrated campaign focused on the selected issue we called “BBQ neglect”. Be it a 2, 4 or 6 burner, or the public barbecue at the park, Jif can help keep our great nation Snag Happy! The campaign launched in January 2017 and ran across TV, Digital, Social and POS.

Brand
Creative Ideation
Copywriting
Design

Digital
Film Production
Web Design
User Interface Design
Web Development
Animation

500,000 YouTube views

560 Facebook comments

350 likes and 105 shares

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