End BBQ Neglect
Unilever were looking to increase sales of Jif Cream amongst a younger demographic. This was after a 19-year marketing and advertising hiatus, so it needed something bold and fresh that would cut through with the new audience.
Working with creatives Paul Bruce, Angus Loxton and Fiona McLeod, we developed an integrated campaign focused on the selected issue we called “BBQ neglect”. Be it a 2, 4 or 6 burner, or the public barbecue at the park, Jif can help keep our great nation Snag Happy! The campaign launched in January 2017 and ran across TV, Digital, Social and POS.
It generated positive results amongst the target audience with 500K YouTube views, 560 Facebook comments, 350 likes and 105 shares.