Social Media Strategy & Planning
So much to like
With billions of users around the world, social media is a space that any business simply can’t afford to ignore. Whether it’s Facebook, Instagram, Twitter or any of the other constantly emerging social media platforms, there’s always something going on – and it’s crucial for your brand to be a part of the conversation. You don’t have to look far to see people scrolling eagerly on their phones and you want to be sure they’re scrolling your way.
Social media offers powerful opportunities to showcase your brand and engage both current and potential customers. With the right strategy in place, you can increase brand awareness, connect with customers on a more personal level, and boost your conversion rates for your company’s biggest sales goals.
Today’s customers expect the brands they engage with to have an active, robust social presence. But with so many social platforms, you can’t be everywhere at once. That’s where Windsorborn’s social media marketing team can help. We help ensure you’re using social media effectively and getting the best impact and returns for your investment.
Research & Insights
Action informed by insights
When planning a social media strategy or campaign, research is key. The team here is always up-to-date on the latest social media trends and tools to set you up for success. Our approach is grounded in brand research that helps us understand your audience and make targeted recommendations for your strategy.
Social Media Advertising
Play where your customers play
The world of social media is becoming increasingly pay-to-play. If you’re serious about reaching your audience, fostering leads, and influencing purchase decisions, you’ll need to invest in a paid advertising campaign.
We specialise in creating social media funnels that are designed to take your potential customers on a journey from awareness through to purchase or sign up and on to being true brand advocates. Just as you wouldn’t ask someone to marry you on your first date, think of the journey as building a relationship over time before you pop the question or take things to that next level. Sales funnels help seal the deal by qualifying leads through brand engagement at multiple touch points
Whatever the brief, we’ll work with you to create a customised social media campaign that’s aligned with your marketing goals and budget.
Content creation and planning
Be the conversation
Developing a social media strategy is a step in the right direction but without regular fresh and relevant content to post on your social profiles, you won’t get very far. With us as your social media agency partner, we can take a weight off your mind by creating all the content you need to connect, engage and delight your audience.
Our social media team can fill your feeds with new and curated content that will make sure you’re part of the conversation. Based on your target audience and strategy, we can create anything from still images and topical memes to dynamic content, such as video and GIFs.
Under the influence
Sure, the press isn’t all positive, but like them or not, influencers are a key part of social media marketing. As their name suggests, influencers have built authority on certain subjects and gained solid groups of followers on their preferred social platforms. Mostly active within a specific niche or sector, influencers can provide valuable access to a highly targeted and engaged consumer group.
When it’s done right, partnering with influencers can be extremely valuable to your brand. Building strong influencer relationships is less about paying for ad placements, and more about building dynamic collaborations that result in high-quality custom content that can be used to promote your brand to an existing audience. We can help you navigate these waters, carefully engaging with the best influencers for your brand and your campaign objectives. We’ll help ensure you make the most of these partnerships.
Engage your community
An essential thing to remember about social media maketing is that it allows you to be in much more frequent and direct contact with your customers than any other medium. And unlike other media, a successful social media campaign will be driving a two-way conversation, often in real-time. To manage that conversation, you need to be ready to respond to messages and comments from your community. Especially potentially negative ones.
Interacting with your community at every opportunity is important, but it can be very time consuming too. We can take the pressure off with day-to-day management of your social communities and conversations to provide an engaging experience for your audience.